Certs, Work Samples
and Q&A
Click below to view each certificate on the issuer's official website.
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Work Samples
Polisano Drug Factory GTM Tugriss
- Tugriss Product Range ATL TV Ad
Designed and script collab & produced with 'Tribe - Graphic & Digital Pros'
Polisano Hospital Private Healthcare
- An European Hospital ATL TV Ad
Designed and produced in partnership with McCann.
Polisano Pharmaceuticals Product Rebranding
- Linistress gets you rid of stress ATL TV Ad
Designed and produced in partnership with McCann.
Polisano Drug Factory Production Lines
- Services Presentation / Portfolio Intro
Designed and produced internally.
Q&A
Some interesting questions I enjoyed answering over time
Describe a marketing team you formed in the past.
What roles existed on your team?
What is your management style?
I strive to concentrate roles and create robust marketers alongside the strategies I devise, therefore the teams I built required a number ranging from 10 to 4 members based on their skills mix.
My management style is agile and flexible and I adapt to the productivity triggers and sweetspots of the members of the team.
I like to inspire great work ethic principles and lead by example and support those in my team to grow and work together as one while taking pride in their work and being supported to shine.
What metrics do you think are the most important to track and why?
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Average Contract Value - The quality of the conversion lies in the ACV and helps marketing efforts to stay focused on the sources that bring real value to the client portfolio.
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Annual Recurring Revenue - Managing cross-selling, upselling and referrals can be handled best when you create cyclical value for the customer; also a key impacting factor to growth.
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Conversion Rate – Important when measuring efficiency of the marketing efforts in relation to delivering the correct and ready-to-convert leads.
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Monthly Lead Volume – Important in measuring the generated demand, growth and in pipeline consolidation. Also a direct result of trust build-up alongside positioning a product as the only solution to the buyer’s problem.
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Customer Retention Rate - Ensuring that the customer base is kept satisfied with the product and become advocates and evangelists of your product/brand.
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Website Traffic - Awareness, relevance and funnel efficiency make volumes convert, but visitors must be able to reach you in the most easy and convenient way for them as a first step in the process (DAU/MAU).
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Return On Investment - I focus on ROI as a main factor to discover the most profitable conversion sources.
What has been your proudest achievement to date?
Helping Polisano overpass an image crisis of the trust and securing the jobs of over 8000 employees.
What has been the most important lesson you’ve learned?
Humbleness.
Where would you focus your first 3 months in the new role?
a. understanding the product in depth and how do customers get real value form it alongside with what potential is untapped
b. listening to sales calls, creating personas and SOPs regarding how the marketing department fits and collaborates with all other departments of the bsuiness to ensure a unified vision and its deliverability.
c. designing the strategy according to the shareholders objectives, budgeting, assesing skills needed and martech required, then hiring the team.
What has been your cross regional (global) experience in your career to date?
5 years of managing global teams, events and cross-national culture remote during volunteering, managing international diplomatic relations and events. All remote or/and in person.
How have you approached demand generation for B2B solutions?
By educating the target audience in their respective segments on the solutions for their needs, at the right stage of the buyer journey. Creating optimised pricing plans aiming at continuity of the contracts and bringing overall value to the client.
Our product is constantly evolving and improving in both its current form and with new feature releases, how would you approach this to maximise market efficacy?
By ensuring a consistent, educative, value-proving and well targeted communication with target market segments, PR strategies and partnering with relevant and well-trusted industry leaders.
What do businesses consistently fail to address when deploying marketing strategies?
They underestimate the dependability of a project on the others as part of the initiatives that serve an objective, they accept strategies that are not quantifiable and measurable and therefore find it hard to follow up on the vision and desired outcomes. In some cases the martech chosen is outdated or not fit for purpose just because the person proposing it doesn’t do enough research or is not keen to explore and learn new tech.